The VEGA was ahead of its time, designed in 2013. I believe the Dolby team took much (too much?) inspiration in their headphone that came a couple of years later. The trick lied in creating ear cushions that wrapped around the edges and back, without wrinkles too. This I developed in Dongguan and Denmark, with many trips down there to the external ODM team and the factory. Much in the success lied in convincing the team down there to pursue this design (after having convinced the Danish client). Design is sometimes a game of persuasion. Then on top of that, you’ve got to deliver that in a way where it can actually be made, and at a reasonable price too.